New Shop-in-shops in Holland

We recently opened our first shop-in-shop in the Dutch department store V&D in Holland. This number has in short time increased, which means that we currently have 4 Blend shop-in-shops in The Netherlands; Utrecht, The Hague, Rotterdam and Eindhoven. Each shop-in-shop is approximately 40m2 and the fashion is presented on Blends own furniture. The Blend shops are situated nearby other jeans brands for men like SOHO. The NOOS jeans and the t-shirts are the best selling items of Blend in V&D department stores!

If you have the chance to stop by one of them we hope you’ll enjoy your shopping experience :-) It’s worth the visit!

 

X

Blend

 

Hawaiian style, baby!

The summer is just around the corner, and so is our High Summer 2012 collection! When entering April in a few days, we’ll start delivering the collection to the stores.

To give you guys a helping hand, we asked Charlotte, head of design, what the musthaves are for this season…. And we only need one word: Hawaii!!! So go hawaiian style on your shorts or shirts – but not at the same time off course :-)

Charlotte gave us a few examples of her favorites from the collection, and a different take on this “flower bomb” print, check it out:

Hawaii shorts

 

Hawaii inspired print combined with checks

 

If you don’t wanna go all crazy with the allover print, try these tone-in-tone printed shorts

 

Hawaii inspired print combined with checks

 

Cool masculine take on hawaii print

 

Classic hawaiian style shorts

Men: Here’s this season’s musthaves!

A new season is ahead of us… And this equals: wardrobe update! So here is a few ideas for what you need to wear this spring!

  • Chino shorts in basic colours
  • Anorak jackets
  • In general: strong colours
A few examples from the Blend Spring Opening + Main Spring collections
Spring Opening 2012
Main Spring 2012
Spring Greetings
/Blend

BBB, CIFF, SFW, OFW…..

Bread & Butter Berlin, Copenhagen international Fashion Fair, Stockholm Fashion Week and Oslo Fashion Week = all of the fairs we’re attended the last couple of months! We really had a great time, and we’re super excited for the next “fair season” which takes off in July this summer! Here’s a small selection of pictures from our trips!

SEE YOU NEXT TIME :-)

 

 

 

 

 

 

 

Inspiration from Barca!

Hola! We’ve just got back from a lovely trip to Barcelona, Spain!

Check out the snapshots from our trip: what a wonderful melting pot of old, new and Spanish exuberance this city is!

It was such an inspirational trip, and we can’t wait to start working with our new material for the next collection…

/Charlotte

What I’m wearing this New Year’s Eve…

I simply LOVE our cool sequin jacket! It’s perfect for new year’s as I’m celebrating together with a bunch of really good friends!

I’m not a huge fan of really “over-the-top” party items, so I’d probably dress it down a bit with a pair of skinny Blend jeans, a over washed statement t-shirt and top it all of with a pair of uber cool stilettos!

Here’s a small Q&A with our BlendShe designer manager, enjoy :-)

Job title:
Design manager

During a typical day at work I:
I don’t remember when I have had a typical day at work, every day is different.
The job involves researching current trends, selection of colors and fabrics,
overseeing the day-to-day operations in the design department, photo shoots and lots more.

The best thing about my job is: 
That it is my hobby, I just love fashion/clothes, I love traveling and getting inspired by urban living.

When I was growing up I wanted to be: 
A fashion designer, I have always known what I wanted to be.

What’s your advice to reach your career goals in life:
Just find what makes you happy and work hard.

I would describe my style as:
Casual with a feminine touch. I love my worn out jeans and t-shirts.

My favorite magazine is: 
Nylon

On my IPod right now is: 
It depends on my mood, but in general I listen to a lot of new Danish music, like Agnes Obel.